Website Conversion Audit
Your website should be working for you — not against you
Find out what's stopping visitors from taking action and get a clear, actionable plan to ensure your website is set up to convert
My intention behind Website Conversion Audit
You shouldn't have to wonder if your website is working
You've invested time and energy into your website, but you're not sure if it's actually doing its job.
Maybe visitors aren't taking action the way you hoped. Maybe you're second-guessing your design choices or wondering if your messaging is clear enough. Or maybe you just need expert reassurance that you're on the right track.
The truth is, most websites have a handful of fixable issues that are quietly costing conversions. Small issues with layout, messaging, or user experience can cost you clients without you even realising it.
A conversion-focused audit gives you an outside perspective. I'll bring my deep understanding of design, customer psychology, and what actually makes websites work (and convert) to identify what's holding yours back.
You'll walk away with clarity on what's working, what's not, and exactly what to fix to turn your website into a tool that consistently supports your business growth.
Your website should feel like an asset, not a question mark.
What’s included
An easy-to-follow action plan
delivered in just 3 days
Conversion-focused action plan
A prioritised checklist of specific fixes ranked by priority — so you know exactly what to action first for maximum impact.
Video walkthrough
I'll walk through your website page-by-page, reviewing what's working, what's not, and why visitors aren't converting.
30-min audit review session
We'll discuss my findings together so you can ask questions and understand the reasoning behind each recommendation.
What I review
I offer expert guidance in 5 key areas so your website is set up to convert visitors
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I review your layout, visual hierarchy, spacing, and flow — helping your website feel cohesive and intentional rather than cluttered or confusing.
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I'll make sure your site actually works the way you need it to. Forms that submit properly, navigation that makes sense, buttons that guide people where they need to go.
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I'll look at how your visitors experience your site from the moment they land — what builds trust, what creates friction, and how to guide people naturally toward working with you.
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I'll give you feedback and recommendations for your headlines, calls-to-action, and key messaging — helping you refine what you're saying so it's clear, compelling, and speaks to the people you want to reach.
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I'll assess whether there's a clear path from landing on your site to taking action, and identify where visitors might be getting lost or confused along the way.
Why work with me?
10+ years of designing for purpose-driven businesses
I've worked with dozens of service-based founders who care deeply about their work and I understand what it takes to translate that into a website that actually converts.
Every layout, colour choice, and CTA placement is rooted in how people actually make decisions. I design for the nervous system, creating calm, clear experiences that build trust and guide action.
I bring strategic insight and ask thoughtful questions to help you make decisions that serve your business while always respecting that you know your work and your clients best.
And because I know Squarespace inside and out, my recommendations are specific, actionable, and easy for you to implement — whether you tackle them yourself or need support.
How it works
A straightforward process with clear insights and actionable steps you can implement right away
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Provide your website URL and the 5 pages you want me to review (usually: home, about, contact, services/offerings or key landing page).
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I'll thoroughly review your site through a conversion-focused lens, documenting specific issues and opportunities.
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Within 3 business days, you'll receive your video walkthrough and prioritised action plan.
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We'll hop on a 30-minute call to go through your audit, answer any questions you may have and clarify your next steps.
Why conversion matters
Looking good is only one piece of the puzzle. Your website needs to actively turn visitors into clients.
Most websites have 3-5 fixable issues that are costing them business. Small changes can dramatically increase inquiries and bookings.
Frequently asked questions
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My audit is tailored for Squarespace websites so I’m unable to offer audits for websites built with any other platforms.
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If you've DIY'd your website and want expert reassurance, or your website isn't performing as you'd hoped, an audit helps you identify the exact areas to improve so your site converts better when visitors arrive.
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Yes! If you want help implementing any of my recommendations, we can hop on a call to discuss your support options.
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Up to 5 pages of your choice. Typically this includes your homepage, about, services/offerings, contact and landing pages.
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The website conversion audit must be paid in full upon booking.