About
I am here to amplify the voices, talents and gifts of people doing good
whether that be serving individuals, communities or the natural world
Philosophy
I embrace the philosophy that not only less is more but that less says more.
My work is influenced by a deep reverence for nature and is rooted in minimalist values and intentional design —creating websites that feel calm, focused, and effortlessly guide visitors toward working with you.
I believe in intentionally approaching online business with mindfulness at the forefront. This leads to more sustainable business growth and an online presence that resonates with the right people.
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There is a growing need for simplicity – both in the physical and the digital worlds. Deliberate simplicity removes distractions and allows space for what holds the true value.
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Grounded decision making brings purpose where nothing is done just 'for the sake of it'. Like a thriving ecosystem, intentionality ensures everything works together.
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Your business serves as an expression of your mission and what it offers to this world. Distancing from trends creates room for a level of authenticity that withstands time.
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Honesty clears the way to your highest potential. Compassion supports gentle growth. A combination can help to bring what you envision into reality.
My approach
Grounded principles guide my mindful approach to making websites that stand the test of time
Psychology
Your website should make visitors feel something.
Through colour, layout, and user experience, I design with psychology in mind—creating an experience that feels intuitive, welcoming, and calming.
When people enjoy being on your website, they remember you, trust you, and are more likely to become loyal customers.
Intention
Every element on your site should have a purpose. No clutter, no distractions—just clear, focused communication.
I design with intention, ensuring that your message is direct, your brand is strong, and your visitors immediately understand what you do and why it matters to them.
Function
A beautiful website is useless if it doesn’t help you grow and sell.
I make sure your site is smooth, fast, and built to convert—helping you turn visitors into customers with ease.
Whether it’s capturing leads, booking clients, or selling digital products, your website will be a tool that supports your business goals.
My values
Driven by passion.
Inspired by nature.
Dedicated to excellence.
Meet your designer
Natalia
Founder of For the Do—Gooders
Born in the UK’s ‘Garden of England’ to a photographer father, nature and creativity have shaped my life from the start.
Skipping university, I began in visual merchandising, where I developed a love for composition, colour and intentional design. From there, I became a self-taught graphic designer in publishing, realising my teenage dream and deepening my passion for print.
A Brexit redundancy sparked a bold move to Sydney, where I turned photography into a business, helping small brands show up beautifully online.
Designing my own website sparked a new love for web design, and a referral into the e-learning space refined my focus on usability and clarity.
My self-taught path drives me to support others doing business differently.
I view my work as a craft that I am always refining and as a tool to help others create the world they want to live in.
Explore how we can work together
You deserve a website that grows your business no matter what stage you’re at
Whether you’re planning to DIY your website, have a website that needs refining or want a fully custom design built from scratch, I bring 10 years of experience to make it happen
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DIY Launcher
Expert guidance at every pivotal moment so you can build with confidence and launch your website without second-guessing
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The Designer's Touch
10 years of design expertise turns your website into a digital experience that grows your business — in one transformative day
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Bespoke Website
A collaborative journey to create an authentic digital presence that resonates deeply and converts ideal clients with ease